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  • Why We Changed Our Name to Rule Breaker
  • Nancy Kalish

Why We Changed Our Name to Rule Breaker

Why We Changed Our Name to Rule Breaker

Our company was born Pure Genius Provisions. But we were unable to secure a trademark on that name and needed to change it. Yes, we were sad…at first.  But then we came up with Rule Breaker Snacks, which fits us even better.  After all, to try creating treats from beans, you have to be a baking rebel (or just crazy), and willing to think way outside the usual way of doing things.  

And we haven't changed any of the things that matter: Rule Breaker Snacks are still gluten-free, vegan, top 8 allergen-free, non-GMO, kosher, and amazingly delicious.  We love our new name and hope you will too! 

  • Nancy Kalish