Spilling the Beans About Rule Breaker

Greetings from Brooklyn!  I'm Nancy Kalish, the founder of Rule Breaker Snacks. As a former health journalist and certified health coach, I had learned exactly how to eat healthy.  Trouble is, I've always had a very unhealthy sweet tooth (we're talking dessert for breakfast).

I had read about brownies made from black beans on the internet.  And I thought, okay, beans are healthy. So I whipped some up.  Well, those first black bean brownies were awful--they tasted like beans, they even smelled like beans.  But they had that luscious brownie texture.  So I kept at it, tweaking my recipe, switched to chickpeas, and I ate a LOT of brownies. Finally, after a year, I had created the perfect recipe with no beany taste.

Rule Breaker Snacks break all the rules (no flour! no eggs! no butter!).  Chickpeas (that's right, beans) are the first ingredient. But our soft-baked treats are so chewy and delicious, you'd never know.  They come in several crave-worthy flavors: Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake, P'Nutter Chocolate Chip (nut-free) and our limited edition Mint Chocolate Brownie Bites.

A Treat Everyone Can Eat!

When I was a health journalist, I learned all about food allergies. So I wanted to make something everyone could eat.  Rule Breaker Snacks are free from many common allergens (no wheat, tree nuts, peanuts, dairy, eggs, soy, fish or shellfish). There's no coconut or sesame either! All our products are also certified gluten-free, vegan, non-GMO, and kosher (KOF-K) too.  They contain only good, clean ingredients that you can pronounce, and no preservatives.

Now I can finally have a brownie for a snack (or even breakfast!)--and feel good about it. And so can you!

Happy Snacking,


Have questions or comments?  We'd love to hear from you!  Email us at hello@rulebreakersnacks.com.